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Team,
As the year draws to a close, I want to take a moment to thank each and every one of you for your hard work, passion, and dedication. Over the past few years, we’ve faced many challenges together, however it’s been your unwavering commitment that has helped us overcome them. Our shared goal remains the same: to deliver safe and unforgettable experiences to every traveller who embarks on a journey with us.
This year has been remarkable, and as a team, we’ve achieved some incredible results. Here are just a few highlights from 2024:
Safely carried over 30,000 guests through some of Australia’s most remote and challenging areas.
Earned 1,028 reviews across Facebook, TripAdvisor, and Google, with an impressive average rating of 4.9 stars (up from 93 reviews and a 4.4-star average in 2023).
Achieved 68% year-over-year revenue growth (and 94% growth in November alone).
Transitioned from a loss-making business in 2023 to a profitable operation in 2024, reinvesting those profits into infrastructure improvements to support future growth and enhance the guest experience.
Launched Discovery Day Tours in September, quickly growing from two departures per week to daily departures by December, with double departures beginning before Christmas.
Acquired Territory Expeditions in Darwin, which included an exclusive permanent campground in Kakadu National Park (one of only two in the park).
Invested over $600k in vehicle fleet upgrades, adding 40+ vehicles, significantly improving fleet reliability and reducing guest disruptions.
Invested over $400k in camp upgrades, increasing capacity and camp quality at K’gari and the Red Centre, with more improvements planned for early 2025.
Celebrated David “Thommo” Thomson’s 20 years with Adventure Tours Australia—a remarkable milestone!
Exciting Plans for 2025
Looking ahead, 2025 is set to be another exciting year with several new initiatives:
Expanding operations to a new state (announcement coming soon!).
Launching the Margaret River Day Tour with Mark and the WA team in January.
Introducing family-only tours and itineraries in the Top End and Red Centre during school holiday periods.
Growing our charter business with increased lead generation and more focused sales efforts.
Upgrading our websites to enhance user experience.
Continuing our focus on the ‘one percenters’ to ensure industry-leading tours in every region we operate.
Enhancing communication between myself, the support teams, and all of you. I anticipate this communication will be quarterly at a minimum.
Exploring new strategic acquisitions to expand our capabilities further.
Thank you once again for your incredible contributions this year. Have a wonderful Christmas, and let’s make 2025 our best year yet!
Cheers
Nick
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