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Australian Adventure Group Holdings Acquires Wild Tasmania Tours
- Jul 1
- 2 min read
Updated: Jul 2
Today, we are thrilled to announce the acquisition of Wild Tasmania Tours, one of Tasmania's most highly regarded small-group nature tour operators, by Australian Adventure Group Holdings Pty Ltd (AAGH).
At AAGH, we currently own and operate Adventure Tours Australia, Discovery K'gari Adventures, Dingo's K'gari Adventures, Territory Expeditions, Discovery Tours Australia, and Northern Experience Eco Tours. Across all of these brands, our focus has always been the same – delivering unforgettable, guest-focused experiences in Australia's most spectacular destinations. Wild Tasmania Tours is a natural fit for our group, and we couldn't be more excited to welcome the team to the AAGH family.
Wild Tasmania Tours is a Hobart-based operator offering expert-guided, small-group tours across Tasmania's most iconic landscapes – from the UNESCO World Heritage wilderness of Cradle Mountain to the striking orange boulders of the Bay of Fires. With a maximum group size of just 13 passengers, the brand shares our deep commitment to intimate, high-quality experiences that connect travellers with the places and wildlife that make Australia truly extraordinary. Their tour range spans a 2-Day Cradle Mountain Tour, a 4-Day Wild Tasmania Tour, 6 Day Taste of Tasmania Tour and fully customised Private Tours.
"This acquisition reflects our continued commitment to delivering world-class tourism experiences across Australia," said Nick Kirkby, CEO of Australian Adventure Group Holdings. "Wild Tasmania Tours is a wonderful fit for the AAGH family. Tasmania is one of Australia's most extraordinary destinations, and we are excited to invest in this brand and help more Australians and international visitors experience it in the best possible way – with a small group and a guide who truly knows the place."
"I founded Wild Tasmania Tours with a deep passion for Tasmania's wilderness and a clear vision to redefine touring in Tasmania. Drawing on years of experience, I created journeys committed to quality, combining exceptional wildlife encounters, breathtaking natural environments, carefully selected boutique accommodation, and passionate local guides. We have maintained a commitment to experience over volume, and I am incredibly proud of what Wild Tasmania Tours has achieved under my leadership. I am grateful to everyone who has been part of the journey, and I now look forward to AAG continuing that vision." Founder, Trent Cowan
With this acquisition, our portfolio grows to eight leading Australian tourism brands. We remain as committed as ever to the guests, travel agents, and trade partners who make Wild Tasmania Tours what it is – and we look forward to building on its strong foundations together.
Australian Adventure Group Holdings assumes ownership effective today, with full operational continuity guaranteed for all existing bookings and partnerships.
For Trade and Partner Enquiries:
Email: hello@wildtasmaniatours.com
For Media Enquiries:
Australian Adventure Group Holdings Pty Ltd